- 7 June 2018
- Written by: sales-academy
- Category: Digital Learning
Organizations have realized that continuous learning and development is a crucial ingredient for success. More and more companies are investing heavily into training and development programs in the hope to increase productivity and profitability. According to the 2017 Training Industry report, the 2017 U.S. training expenditures rose significantly, increasing 32.5% to $90.6 billion.
Businesses are always on the quest to motivate their employees to push themselves forward and strive to develop new skills and reach their targets. The only way to create a culture that encourages the pursuit of excellence is by investing into employee training. The absence of employee training can have serious consequences in the long run; for instance, not being able to keep up with change which means that strategies will fail and profits will fall. Upskilling employees will give them the confidence to make a difference, leading to improved morale; another key element in business success.
Training strategies are developed with the aim to help boost skills and knowledge retention as well as enable the workforce to achieve success. It is essential to implement some training best practices in order to accomplish this goal. Some of the most effective learning and development programs today include the following best practices:
Training programs should be strategy-driven
Business leaders need to ensure that all training and development programs are in line with the organization’s overall strategic goals. There needs to be constant interaction with the training provider to ensure that the designed and implemented training programs help to achieve business success by overcoming an area of improvement. Nowadays, organizations can opt for personalized learning plans which allow employees to be trained according to what is required for their roles. This proves to be very effective as no time is wasted into useless training modules since employees are only trained for the skills they lack or want to improve. Learning objectives and business objectives should be aligned to make the training more relevant.
Training should be driven through the appropriate channel
Training providers are there to help the organizations explore and utilize different platforms to reinforce learning outcomes and ensure that people get the right skills at the right time, in the right way and at the right cost. Those methods usually involve classroom lecture and role-plays, on-the-job application, e-learning, and use of other technology and support tools to match different learning styles. Each method provides various benefits and should be considered for delivery of effective training programs. Organizations have to choose the most efficient ones according to their budget and goals.
Nowadays, more and more companies are opting for e-learning due to its practicality, flexibility and accessibility. It includes solutions such as webinars, scenario-based video training, gamification etc. For instance: with scenario-based video training, employees are able to experience real work situations virtually. This proves to be very engaging and at the same time prepares them to face any challenges at work. Besides, e-learning is also popular among global organizations due to the fact that it is accessible to a globally remote team. All these facts explain the unprecedented rise of e-learning in the corporate training world.
Training Should Help Employees Learn Your Mission and Vision
Leaders have to look ahead and frame their company vision in big, compelling ways. For example: Are you aiming towards being the best in your industry? Setting higher goals and thinking big is an important step towards building a great company. After you define your mission and vision, the key is to make them part of your training for new and ongoing employees. In this way, employees will feel important and this will motivate them to give their best.
Training Should Be Deeply About Your Brand
Branding plays a significant role for any organization and it is crucial to include it in your training. Companies should make sure that employees thoroughly understand their brands. Hence, training for new employees should include the story of your company, its founders, and your deeper values.
Let’s take for example the companies that have the strongest, most enduring brands. For instance: Apple is all about Steve Jobs’ belief that good products must be both technologically innovative and beautiful. So think about your company’s core brand promise and belief. Once you define it and discuss it during training for new employees, you position your company for success.
Remaining Up-to-Date on Technology and Industry Changes
Constant training keeps you and all employees up-to-date about evolving technologies and industries. It is important to include a section on competitive analysis in your training regime. Such initiative will not only provide an incentive for your employees to stay on the learning path, but also for you as the business owner. The objective is not only to stay competitive but also stay ahead of the leaders in your industry.
Make learning a continuous process
As mentioned by Albert Einstein, “Once you stop learning, you start dying”. It is important to adopt a learning culture within your company. It is the responsibility of business leaders to leverage continuous improvement in order to help employees gain new skills and remain effective. Research has shown that companies who provide training have better chances to attract the best talents and at the same time retain their best employees. Professional growth is what keeps employees on track to achieve more. It is therefore a win-win situation for both the organization as well as the employees.
The best training providers always ensure that they are well aware of the training needs of any organization before implementing any initiative. With the right training and development program, companies are certainly going to thrive and stay ahead of the game. Such an investment will lead to a strong workforce which represents the core of success for any business.