Superior training, tailored to your organization’s needs


At Sales Academy we understand that no company or institution is identical. We have the proven experience and flexibility to provide each organization with uniquely crafted programs to meet its specific objectives and challenges. Whilst the unique and well liked High-Impact E-learning courses remain the backbone of our training, we can offer a series of other training delivery methods that, where appropriate, will further enhance the learning effect.

These training delivery methods include:

  • Simulations - short interactive and scenario-based exercises that put learners in a recognizable situation.
  • Micro-learning - bite-size (2-3 min.) videos to further embed the learning and combat the forgetting curve.
  • Webinars – fun and highly animated, these virtual application labs focus on how to apply knowledge from previous E-learning. If done well, an extremely powerful combination.
  • Workshops – instructor-led on-site workshops with world-class trainers, having delivered between 100 and 500 workshops! Quality remains important, even in classroom.

High-Impact E-learning

Scenario-based courses using real-world situations

At Sales Academy, we have invested time and effort to develop the very best E-learning courses in the market for sales training. The advanced visual and instructional design is based on cognitive load principles, the most researched theory for learning and the brain. This makes the learning significantly more effective ... science does matter.

The innovative design of our courses is guaranteed to provide an active learning experience, where learners can work at their own pace. The scenario-based E-learning puts them in recognizable day-to-day situations and encourages them to actively apply their knowledge and practice skills. Sounds simple? It's not.
The development time of such “High-Impact” E-learning courses is  up to 10 times longer than more traditional forms of E-learning. 

Our courses are fun to follow and continuously receive excellent learner ratings. These are often higher than that of traditional classroom training. But perhaps more important: the courses have a similar learning effect as classroom seminars, which is clearly backed up by research. (Ask for our white paper for more information).

At present, there are more than 50 E-learning courses available, covering 10 distinct sales competencies.  Additional courses are being developed continuously to keep up with the rapidly changing requirements of the sales function. Evolutionary change, revolutionary solutions!

Sales courses can be taken individually or in bundles, also referred to as Master Classes. These Master Classes are the most popular solution as they cover a large part of a competence or a specific domain of expertise. They are completed with an online assessment.


Highly effective and cost-efficient

Sales Academy offers a comprehensive series of virtual classes or webinars. These online sessions are designed to both reinforce and build upon the content of our High-Impact E-learning courses.
Most of these webinars, or 'Virtual Application Labs', are focused on putting course content into practice, with great emphasis on stakeholder communication. The labs are built around real-life implementation problems to which sales professionals will relate. Other webinars, the 'Virtual Classes', on the other hand focus on further knowledge development and a critical analysis of theoretical concepts.


Bridging the gap between theory and practice

Sales Academy’s workshops bring the content from the E-learning and webinars together in a live environment, further narrowing the space between theory and your own practice.
The workshops are delivered on-site, and students are encouraged to actively participate in group exercises and problem-solving sessions. All participating students receive a full set of seminar guidance notes that may contain tools, checklists, templates, reference articles and other training aids.
The workshops are led by highly experienced instructors, having delivered over 100 workshops globally. The workshops are designed to align learning objectives with your organization’s strategic priorities.


Find out how our Sales training will upskill your team