How to increase learner engagement for your sales training?

Learner engagement is today the foremost concern for sales training providers. It is a big challenge for instructional designers to create engaging content to catch learners’ attention and then maintain their attention. Creating quality eLearning modules for sales training in distinctive industries is definitely not an easy task. The difficult part is catering for different age groups and varying skills sets.

The sales training process is usually as follows: assess the learning gaps, create training to address them and then get learners motivated to complete the training program. It can be tough to engage and motivate employees at the same time.

The key lies in creating a solution that is dynamic and up-to-date. It all begins by coordinating and collaborating with corporate, in-house teams and experts. The results need to be relevant and quality training materials.

Taking all of the above into account, the question that comes into mind is – how can you best engage the students and achieve the desired goals?


Understanding the term learner engagement

The first step is to understand what learner engagement is and how to achieve it. The dictionary definition of engagement is “the degree of attention, curiosity, optimism, interest, and passion that students demonstrate when learning.”

To achieve learner engagement, it is essential to assess your audience accurately. Then, you need to set clear objectives to ensure that the training will add value to your organization. One things that can help to motivate employees is to add regular notes and reminders about how each part of the training will benefit their daily job. It is important to make them understand that the time they invest in the module will deliver high returns for them. It is certain that your employees will find content more engaging once they understand how it adds value to their work and career path.

Today, eLearning creates new challenges. The fact that learners are remote from their colleagues and instructor, the first hurdle they might encounter is the feeling of isolation. So how do you help them to prevent frustration or lack of motivation? Not having an appealing and interactive digital learning solution will cause disinterest for the training very fast.

Scenario-Based eLearning

Scenario-based eLearning is one of the most effective digital learning solution in today’s corporate world. This technique is constantly proving its effectiveness in many global companies.


Here are some ways in which digital learning can help businesses for their sales training:


  1. No time for procrastination

Scenario-based learning videos allow content to be broken into smaller, “bite-sized” parts and offer activities instead of only facts. This is what boost learners’ attention and increase engagement. This makes the sales training more interesting to follow.


  1. Different delivery formats

Opting for a combination of different delivery formats can be more enjoyable and engaging. To make the sales training more interesting, you can switch from video to audio, informational text, and interactive activities. Make sure to use cutting-edge authoring tools to create quizzes and other practical activities.


  1. Provide immediate feedback and reward

It is vital to offer feedback and reward so that learners can find out if they are improving. There is no doubt that by offering a platform where employees are able to test their knowledge, you can make eLearning modules more appealing. Including reminders and encouragement will also help learners to stay on track. To ensure sales training success, the learning experience should be emotionally rewarding too.


  1. Stimulate critical thinking

Exposing learners to difficult corporate problems during the training will keep them engaged. For example, provide typical, real-world problems from their workplace in the scenario-based videos. This will prepare them for future challenges in their jobs and keep the training interesting.


  1. Use gamification

With gamification, the sales training becomes more interactive. Learners are able to see the impact and consequences of the choices they make. This helps them to be engaged and they are more likely to understand the topic better.


How does scenario-based learning help?

Scenario-based learning helps students significantly by:

  • Providing them with knowledge about a subject
  • Providing an opportunity for effective application of what they have learned
  • Increasing retention of the information and skills learned

By using this method of training, organization leaders can see:

  • Marked improvement in job skills
  • Positive impact on business
  • Increased productivity due to the addition of new skills
  • A marked increase in ROI


Including scenario-based eLearning in your sales training content will make your eLearning modules not only be in a class of their own, in terms of student engagement, but will demonstrate the desired ROI to your organization.

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