Get the best out of your Data

salespeople work in an extremely fast-paced environment. The busy nature of the sales industry requires a salesperson to have access to certain information as soon as they need it. Any delay in getting the information they need can lead to the loss of a sale. In its simplest form, CRM helps salespeople (and their companies) record, reference and report interactions with past and current prospects and customers.

Therefore, the availability of data potentially transforms data into usable information. It is important to note that a better-managed database will not only ease accessibility to information but also make it possible to generate better quality information on which better decisions are based.

At Sales Academy our courses are designed to:

  • provide learners with the knowledge and skills necessary to effectively perform database management activities such as prioritizing accounts and developing structured call lists.
  • teach learners how to examine individual relationships within key accounts based on objective principles and to implement a consistent ranking system throughout their database.
  • learn how to maximize relationships by developing a contact strategy.
  • develop the precise skills necessary to conduct database management by developing an accurate forecast.

Companies that follow the essential steps for a performing database management can be rest assured that they are able to target the right audience. At the same time, identifying the tools to maximize opportunities to gain new customers as well as grow existing customers. Not having the right data or proper management techniques in place represent a risk of losing money, wasting time, and potentially jeopardizing customer relationships. However, a properly managed database enables companies to make strategic business decisions with confidence that will positively impact business performance.

Training employees for effective database management will also have the following advantages:

  • Access to data at any time.
  • Helps in reports and decision making processes.
  • Builds a customer relationship.
  • Easy access to specific data by uploading and extracting data.
  • Improved data sharing.
  • See how actions in one segment of the company affect other segments.
  • Reduces the probability of data being inconsistency is greatly reduced in a properly designed database.

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