Customer Relationship Management or CRM is a software, which assists you in handling your brand's engagement with your current and future customers. Having a CRM software allows you to build, classify and present database of your customer information, which you and your team can update as and when new information is acquired. In other words, the CRM acts as central source of all your customer and prospect data, which enables your team to be organised and more productive. Besides, it also enables better co-operation among teams and gives management deeper insights into individual performance and overall business growth.

Businesses can take advantage of their CRM platforms to handle their customers' needs, improve company efficiency and drive sales. Ensuring effective CRM and keeping up with new technologies and trends guarantees positive interactions with your clients. This further leads to customer retention, which in turn drives more sales. To enjoy such benefits, it is essential to invest in a good CRM training as part of your sales training. Through accessible and practical eLearning courses, Sales Academy helps employees to understand the concept of CRM.

Designed for the novice CRM user, learners obtains a practical look at the how to use the CRM to turn goals into activities that achieve results. This includes how to track daily activity goals, which contribute to monthly and quarterly targets. In short, they get an overview of the concepts of CRM, which includes the four key benefits of a CRM. They learn how to use CRM like a virtual assistant to plan and manage time, create lists to focus activity, track communication, and reduce administrative time.

The CRM course teaches learners how to grow their business by examining individual relationships within key accounts and implement a consistent ranking system throughout their database. These rankings will help the learner better understand where to focus for the best outcome in the shortest time. Undoubtedly, choosing the best CRM is critical for the success of any business today. To achieve the desired results, an effective sales training is essential.


Demo Videos:

CRM Essentials: Achieving your Goals

CRM: Using Bias in Sales

Ranking Relationships in CRM